Facebook Ad or Facebook advertisement is a platform on which advertisers can post their different types of ads, promote their business, generate leads, increase their likes on the Facebook page, generate traffic to their website, get conversions for their E-commerce site, increases views on their YouTube and other videos and more.
Most of the people who spend quite a lot of time on Facebook know about Facebook Ad, but they don’t know how to create it and published it. So in this article, we will learn how to create Facebook Ad and how to publish it.
In Facebook, a single unit of procedure or Ad can be called an ad campaign, and for same services and products, people can make different ad campaigns. We will learn this with an example given below.
You can understand this as if your company has launched two new products whose responsibility for promotion has been given to you. So in this case, if you want to advertise on Facebook, you will create an ad campaign and will define how long you have to do this promotion. So you will create different ad campaigns for both the products.
Facebook has created a very good and user-friendly Ads Manager platform for advertisers so that a beginner also can create and publish ads easily.
Steps by step easy guide to creating a Facebook ad with images
First of all, you have to log in to your Facebook account. Then you have to go to the drop-down menu of your account. There you will get lots of options, including the option of Create Ads and Manage Ads. To create a new ad campaign, click on the Create Ads option.
If you are visiting for the first time, it would give you a brief introduction and ask you to create a new Facebook Ad account. You just have to create an account by giving it any name. In every step, Facebook’s interactive and dynamic interface will guide you perfectly.
Further, you will see a symbol of “I” (means more information) next to each option in the Facebook ad interface. You can learn about that option by hovering your mouse over it. So basically this is a helpful guiding option.
After this, main Facebook Ad creation page will open in front of you, in which you will see many types of Ad objectives. You have to choose anyone from your own.
Different types of objectives will help you with achieving a different type of objective. If you just have to make your brand’s name popular, then you can choose Brand Awareness, if you want traffic to your website, then you can choose Traffic, if you want to get conversions, then you can choose the Conversions or the Catalog Sales option. In this way many other considerations are given, from which you can choose anyone, it totally depends on what your requirement is.
There are 4 Major Phases to create an ad campaign on Facebook:
- Selecting Marketing Objective
- Creating Ad Set
- Creating Ad
- Submit for review
There are minimum four steps in every ad campaign. There are many more options in each step. Now, these options vary, according to the different marketing objectives and consideration which you choose in the first step.
After creating your Facebook ad account, whenever you will visit that create Ad page you will see objective selection page. I am also attaching an image of that page below and in that image, you can see all the objectives options Facebook gives you.
How to create ad set?
In Ad Set, we basically define the limits of an ad campaign, audience, interests, budget and placements and time. First of all, you have to give a name to your Ad Set and then you have to choose the audience. In this, the audience choice is according to the location of which place you want to show your ad in the circle. Such as New York, Mumbai Or the whole country etc.
Like location you can set the interest also, i.e. Facebook will show your ad only to those people who are interested in what you have defined.
While choosing audience and interest, Facebook will also calculate with you and tell you how many people can reach your ad at least and at a maximum. Basically, this tells you the estimated results.
After this, you have to define where Facebook shows your ads, such as Instagram, Facebook Desktop Version, Mobile Version etc.
After all this stuff you have to decide the budget, that is how much you want to spend daily, or how many days you want to run your ads. One can set daily or weekly budget according to their choice.
One can use this ad set for many different ads.
How to create Ad?
In this option, you have to actually create Ad. You can either create a new ad or can select any post from any of your Facebook pages as an Ad.
You have to link some Facebook page with every ad type because Facebook shows your ads only on behalf of your Facebook Page.
After this, you have to complete your Ad by choosing the format and Adding images and videos in it. Facebook gives you many ad format options such as Full-Screen Experience, Carousel, Multiple Images, Single Image, Single Video, Combination of All Formats type etc.
After this, you have to Ad the Call to Action button or the appropriate links; these options totally depend on your marketing objectives and are different. Next, to each option, there are further advanced options so that you can run your ad campaign in a highly customized manner.
Submit your Ad to review
When you fully create AdSet and Ad, you have to submit your ad for review phase of Facebook. You will then have to wait for Approval. Many times the approval is received in a few minutes and sometimes it takes some hours.
Once you get an Approval, your ad runs according to schedule and when you are finished, you see the results in your Ads Manager. You can export results in Excel or CSV format from Ads Manager.
After creating your first ad campaign, in the last step, Facebook will ask you Ad your budget amount and desired currency. You can Ad money by going to Payment Settings at any time. Facebook provides you Card, Net Banking and PayTM payment options.
I hope that you guys got the needed information about the Facebook ad and how it works.